Why Your Business Needs a Web Promotion Strategy

The web is the preferred channel for increasing numbers of people who want instant access to information and services whenever it suits them. 72% of searches for products and services are now carried out online, it is the #1 research tool for businesses and half the UK population now go online at least once a day. On a single day in July 2010 Britons spent an eye watering £5 billion online and annual spending on the web is set to grow by 56% to £35 billion in the UK over the next four years (a year on year increase of 12%). Whether you love or loathe the internet, it is an inescapable fact that any small business without an effective web promotion strategy in this day and age is at a serious competitive disadvantage.

Your website is the powerhouse of your online marketing and as a small business owner the time and money spent developing your website will probably represent one of the most significant marketing investments you ever make.

But the sad fact is that 95% of websites fail to get traffic let alone leads and sales. It is simply not the case that “if you build it, they will come”. That is why before investing in a new website you need to have a clear web promotion strategy.

This involves:

Setting measurable objectives
Prioritising the actions that are going to deliver most value for your business
Establishing design requirements from a customer perspective
Carrying out keyword analysis to identify the key search terms that will drive traffic to your website
Building a site structure with search engine optimisation in mind
Analysing your online competition to determine how well positioned you are to compete effectively in your online marketplace
Developing a compelling and distinctive online value proposition that will grab visitors’ attention and make you stand out from the crowd.
Putting together a blueprint for engaging, relevant and high quality content.

Only when all of these elements are in place will you be ready to begin developing your website. Once the site is built you should then configure web analytics and learn how to use the tools and reports to monitor your web performance. Then you will have a way of checking that you are on track to achieve the objectives you set at the beginning and adjust your strategy as you go along.

If you follow this process you should ensure that your website is one of the 5% that are successful in attracting targeted traffic and converting your visitors to warm leads and customers.

Jan Willis is Director of WOW Consulting, an Essex online marketing and website design company specialising in helping small businesses increase their visibility on the web and generate more traffic and leads.

A New Car Break-In Technique

We live in a fast pace society and that includes technology development. Technology can be a great tool to make our lives much easier in many ways. However, with great technology comes great responsibility. It is easy for technology to consume your life. It is also easy to abuse and misuse the wonders of technology.

With this story, that is the case. Thieves caught on surveillance camera were recorded walking up to cars and yanking on the handles. Usually at this point you would see broken windows or pried open doors. In other words, there would usually be a lot of damage done. But, in this case the thieves seemed to use a compact device to electronically unlock the doors.

It is pretty easy to manipulate, according to tech experts, especially since most vehicles use a keyless method to unlock and lock their vehicles. It is easy to create something that manipulates the vehicle into thinking that the owner with the car remote is standing nearby, even when the are not.

This case took place in Sauk Village, IL, but it is not unheard of happening in other places. The victims losses included a jujitsu belt and some boxing gloves, estimated around $30. Fortunately, there was not anything extremely valuable to the victim in the vehicle. Again, the thieves left no evidence or damages besides the contents of the glove box being strewn across the passenger seat.

Although this new technique can be difficult to prevent, there are a few factors to keep in mind when trying to prevent theft. First, remember to avoid leaving anything valuable in your vehicle, especially when leaving it for the night. If you are running errands and must leave something in your vehicle, experts advise you leave it in the trunk or underneath a towel or blanket.

It also helps to install extra security systems and anti-theft devices in your car. It decrease your auto insurance cost and prevent the theft of any belongings. It also helps to add security systems around your home to expose criminals such as the surveillance footage did.

Another tip that may reduce the likelihood of a break in is parking your vehicle in a well-lit area. Most thieves will not target a vehicle that is in an area that has relatively bright lighting because it increases the likelihood of them getting caught.

It also helps to avoid parking in an otherwise empty area. This also makes your vehicle an easier target to thieves since less people will be around.

Remember, car break-ins are fairly common and now technology is making it even easier to unlock and get into vehicles. Always lock your vehicle when leaving it and again, never ever leave valuables such as money or electronics in your car.

Why Your Business Needs An Internet Marketing Strategy To Stay Ahead

There are specific marketing strategies that apply uniquely to Internet marketing. If you do not use Internet marketing strategies for your business, your website will not get traffic, you will not attract new clients and your business will fall behind your competition.

One of the stumbling blocks impeding most local businesses from implementing an internet marketing strategy is that they simply have no idea what needs to be done. Online marketing is so new and such unfamiliar territory for most business owners that they don’t know where to start. They spend so much time running their business, taking care of their clients and managing their staff that they don’t have the time to learn something new.

Ask yourself a few questions:

• What are long-tailed keywords?

• What is keyword density?

• What is Web 2.0?

• How do you set up an autoresponder?

• How do you change the tags on your website?

• How do you create videos and audios for your website?

If you are like most business owners, you can’t answer these questions. That is absolutely normal. You have spent time focusing on other aspects of your business, ones that you do indeed master. But now you need to learn more! Finally, the time has come for the average local business owner to discover exactly what needs to be done in order to effectively put an online marketing plan in place for his or her business.

Business Has Changed.

Today, local business owners are in a hungry market. They need more work. They need to attract more clients. They need to adapt to the changing economy. However, the market is changing, or more specifically, how to reach that market is changing. Understanding the change and meeting the challenges of it are essential to survival of businesses.

In the recent past it was normal for a business to spend several thousands per year on directories like the Golden Pages / Yellow Pages. Now businesses find that this sort of advertising simply doesn’t work any more, it simply costs more than it brings in.

Today’s savvy business owner realises the Internet is the future. Worldwide, more than 2.6 billion searches for local businesses are performed online every month. This number grows by more than 50% each year. In fact, 80% of people search online before they make a purchase. They now prefer this type of search Golden Pages / Yellow Pages or the newspaper. Therefore business owners need to be online in an effective way, and have an effective internet marketing strategy to stay ahead.